Truebell General Trading W.L.L - Al-Farwaniyah

Within a short span of time we established ourselves as one of the preferred suppliers in the industry. Over the years we have diversified our business interests in food, beverages, hospitality, supplies and retail duty free. Today, we are recognized as a reputable multifaceted business and are one of the largest independent food and licensed beverage importers in the GCC.

Our operations worldwide are supported by a well-established distribution and logistics department.We utilize the most advanced computerized stock monitoring systems for our products and have large warehousing facilities with over 400,000 sq. ft. frozen, chilled and ambient storage areas of bonded and duty paid warehousing at various locations within the UAE.

We pride ourselves on outstanding customer service,  

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performance and quality and our success is attributed to over 1000 culturally diverse, passionate and experienced professionals.